Our Merino wool is certified organic and comes from Guldbransdalen, Norway. Merino wool regulates temperature, breathes, keeps off moisture, and is self-cleaning due to it’s naturally anti-bacterial and anti-microbial properties.
The sheep feed on the lush Norwegian nature, including green grass, leaves, herbs, flowers, and heather. This helps keep the landscape open, and when they fertilize it, they also help capture carbon. As a whole, these animals contribute a lot to nature. A cool climate also reduces bacteria and other pesticide problems so there is no need for chemicals when washed and prepared. Therefore, 75% of Norwegian wool production has been approved by The Swan, a Nordic eco-label (source).
Is wool more beneficial than cotton for sensitive skin?
The naturally anti-bacterial and anti-microbial properties are thanks to the lanolin content. Lanolin – a protective waxy layer, acts as a natural skin moisturizer and helps to keep the skin clean and avoid infections. Superfine Merino wool is kind to sensitive skin as they prevent irritation. In a 2016 study on children with eczema, researchers found that when children switched from wearing cotton to superfine Merino wool they showed a significant decrease in eczema severity, whereas children who started wearing superfine Merino wool and then switched to cotton, their eczema actually worsened (source).
Merino wool is considered self-cleaning due to its lanolin content (a natural waxy substance that gives the wool its anti-bacterial properties and also helps repel water and stains). Sometimes all you need to do is hang the garment in a well-ventilated area, away from direct sunlight.
We recommend washing by hand in cold water with a gentle pH-neutral soap, such as castile soap or an eco wool detergent. Squeeze rather than rub to remove stains and dry flat on a towel. Never use fabric softeners, it will damage the Merino wool.
In the case of deep creases, please hang the garment in a humid environment (for example in the bathroom while you shower). Alternatively, you can use a steam iron on wool setting (110C/230F).