All our organic cotton is GOTS certified (Global Organic Textile Standard). GOTS organic cotton is great because:
✓ It reduces our environmental foot and pawprint.
✓ No toxic chemicals are used in the growing.
✓ It sustains the health of the soil that it grows in.
✓ It uses 88% less water and 62% less energy to grow than conventional cotton, due to being grown in high rainfall areas as opposed to farmers needing to irrigate the land and divert water from the rivers.
✓ It's durable, soft, and super comfy on the skin.
✓ When you choose organic cotton over conventional cotton you are investing in cleaner air, water conversion, better soil and better livelihoods for the farmers.
Organic Merino Wool
Our Merino wool is GOTS certified and comes from Guldbransdalen, Norway. Norwegian Merino wool is known to be stronger and more durable than any other wool fibre. Some of the great benefits of Merino wool includes:
✓ It regulates temperature, breathes, and keeps off moisture.
✓ It's super soft, kind to sensitive skin, and can prevent irritation.
✓ It's considered self-cleaning due to its lanolin content (a natural waxy substance that gives its anti-bacterial properties).
✓ It's a natural, biodegradable material and is processed more sustainably than synthetic, acrylic yarn.
✓ The sheep feed on the lush Norwegian nature which helps keep the landscape open, and when they fertilize it, they help capture carbon.
✓ No chemicals are used when washing and preparing the wool. This is due to the cool climate in Norway which reduces bacteria and other pesticide problems.
✓ It causes no harm to the sheep who simply get their annual “haircuts” in the late spring!
Hemp is one of the oldest fibres in the world and is similar to linen in texture. Our hemp fabric is GOTS certified and has been softened naturally with fruit enzymes, meaning that even the most sensitive dog can wear it. Other natural advantages include:
✓ It's cooler in summer and warmer in winter.
✓ It's easy care, softens with each wear and wash, and creases less than other natural fibres.
✓ It's naturally resistant to mildew, bacteria, and insects.
✓ It has in-built UV protection, blocking up to 95% of the sun's harmful rays.
✓ It's lightweight and highly breathable.
✓ It's 3 times stronger than cotton and 25 times more durable.
✓ It's better for our planet. Hemp is grown chemical free, enriches its soil, saves water and produces more fibre per area than other sources.